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# Justine Herlin

## Sitemaps
[XML Sitemap](https://justineherlin.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [€70K revenue from zero](https://justineherlin.com/ecommerce-gtm-70k-revenue-artisan/): €70,000 in online revenue in 7 months from a zero baseline. How brand positioning, website architecture, and e-commerce setup created a traceable commercial channel from scratch.
- [150 cities, 30 days, no handover (Climathon rebrand)](https://justineherlin.com/150-cities-30-days-no-handover-climathon-rebrand/): Manager left week one. 150+ city organisers on 6 continents. Fixed deadline. How a 4-layer communications system delivered a full global rebrand in 30 days alone.
- [700 seats, €5,000 budget (Climate-KIC Pioneers)](https://justineherlin.com/700-seats-e5000-budget-climate-kic-pioneers/): 5000€ total budget for a lead gen campaign of 6-8 weeks.
- [From zero to full marketing function](https://justineherlin.com/from-zero-to-full-marketing-function/): From 500 to 8,000 monthly visitors, 69% SaaS user growth across 10+ countries. How I built the full marketing infrastructure for an early-stage nonprofit from scratch.

## Pages
- [The Minimum Viable Marketing stack for B2B startups: Tools, budget, and what to set up first](https://justineherlin.com/guides/minimum-viable-marketing-stack-b2b/): The Minimum Viable Marketing Stack for B2B Startups: Tools, Budget, and What to Set Up First
- [How to build a B2B marketing system from scratch: The Founding Marketer’s Playbook](https://justineherlin.com/guides/b2b-marketing-system-from-scratch/): How to Build a B2B Marketing System from Scratch: The Founding Marketer's Playbook
- [How to evaluate if your first marketing hire is working](https://justineherlin.com/guides/evaluate-first-marketing-hire/): Criteria, red flags, and a structured evaluation process for assessing founding marketer candidates, before you make an expensive mistake.
- [Founding marketer interview questions: What to ask, what good answers look like, and the red flags](https://justineherlin.com/guides/founding-marketer-interview-questions/): Criteria, red flags, and a structured evaluation process for assessing founding marketer candidates, before you make an expensive mistake.
- [What does a founding marketer actually do? Day-to-day reality vs. job description](https://justineherlin.com/guides/what-does-a-founding-marketer-do/): A realistic picture of what a founding marketer owns, builds, and ships in the first 6–12 months, not the job description version, the real one.
- [When should a startup hire their first marketer? The signals, the mistakes, and the decision framework](https://justineherlin.com/guides/when-to-hire-first-marketer-startup/): The signals that tell you it's time, the signals that tell you to wait, and the cost of getting the timing wrong in either direction.
- [The first 90 days as a founding marketer: What to build, what to skip, and how to win fast](https://justineherlin.com/guides/founding-marketer-first-90-days/): Your founding marketer first 90 days will set the trajectory for everything that comes after. Join too aggressively and you'll ship campaigns on a broken foundation. Move too cautiously and you'll lose credibility before you've earned trust. This playbook gives you the exact sequence, what to do in each 30-day block and, critically, what to skip.
- [Founding marketer vs. growth marketer vs. PMM: Which one does your startup actually need?](https://justineherlin.com/guides/founding-marketer-vs-growth-marketer/): The founding marketer vs growth marketer question is the most expensive early hiring decision a B2B founder makes. Both roles (plus the product marketing manager (PMM)) solve different problems. Hiring a PMM when you need pipeline, or a growth marketer before you have a message, wastes runway and time.
- [Guides](https://justineherlin.com/guides/): Ten guides written for B2B founders making their first marketing hire. Each one covers a specific decision point: what the role is, when to hire, what to look for, and how to set up for success. No theory. No padding. Just the answers founders are actually searching for when they open a job description for the first time.
- [Founding marketer definition: Role, responsibilities, and how it differs from every other marketing hire](https://justineherlin.com/guides/founding-marketer-definition/): Founding marketer definition: the first dedicated full-time marketing hire at an early-stage company, responsible for building the entire marketing function from zero (positioning, demand generation, content, and systems) with no team, playbook, or budget history to inherit.
- [Thinking](https://justineherlin.com/thinking/): Written from inside the work, not from the outside looking in.
- [Founding Marketer](https://justineherlin.com/founding-marketer/): Not a strategist who hands off a deck. Not a manager who needs a brief. The person who does both, embedded long term, from ICP to the experiments that keep compounding.
- [About](https://justineherlin.com/about/): I keep my practice rooted in what works now. That means studying modern marketing systems, AI-powered workflows, product-led growth, and automation, and testing them, not just reading about them. Here is a sample of certifications I passed and communities I'm part of.
- [Privacy Policy](https://justineherlin.com/privacy-policy/): Justine Herlin ("we," "our," "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website .
- [Terms of use](https://justineherlin.com/terms-and-conditions/): Last Updated: June 12th, 2026
- [Contact](https://justineherlin.com/contact/): CONTACT
- [Homepage](https://justineherlin.com/): Founding Marketer

## Landing Pages
- [Pre-Event Growth Toolkit](https://justineherlin.com/pre-event-growth-toolkit/): 🔗 Limited-time access. Grab yours before it’s gone.Spend smarter, grow faster, maximize ROI.
- [2025 Marketing Calendars | Climate](https://justineherlin.com/marketing-calendar-climate-2025/): 🔗 Get instant access & sync with your calendarNo manual tracking. No endless browsing. Just copy, paste & stay organized.