Early-stage GTM and founding marketing: posts and frameworks
Written from inside the work, not from the outside looking in.
Everything here comes from active engagements with seed and Series A B2B startups. No trend-chasing. If something is here, it is because there is something specific and structural to say about it
€70K revenue from zero
€70,000 in online revenue in 7 months from a zero baseline. How brand positioning, website architecture, and e-commerce setup created a traceable commercial channel from scratch.
150 cities, 30 days, no handover (Climathon rebrand)
Manager left week one. 150+ city organisers on 6 continents. Fixed deadline. How a 4-layer communications system delivered a full global rebrand in 30 days alone.
700 seats, €5,000 budget (Climate-KIC Pioneers)
Climate innovation agency EU-funded programme, ~50 employees PAN-EUROPEAN Climate innovation / EDUCATION Full-time Digital Marketing Lead Climate-KIC’s Pioneers into Practice programme needed to fill 700
From zero to full marketing function
From 500 to 8,000 monthly visitors, 69% SaaS user growth across 10+ countries. How I built the full marketing infrastructure for an early-stage nonprofit from scratch.
Something specific you'd like to discuss?
These posts come from the work. If you recognize the problem, let's talk.
