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Founding marketer guides

Ten guides written for B2B founders making their first marketing hire. Each one covers a specific decision point: what the role is, when to hire, what to look for, and how to set up for success. No theory. No padding. Just the answers founders are actually searching for when they open a job description for the first time.

How I work

• Understanding the role

woman in front of a path with two directions

Founding marketer definition: Role, responsibilities, and how it differs from every other marketing hire

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Founding marketer vs growth manager

Founding marketer vs. growth marketer vs. PMM: Which one does your startup actually need?

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founding marketer first 90 days

The first 90 days as a founding marketer: What to build, what to skip, and how to win fast

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what does a founding marketer do

What does a founding marketer actually do? Day-to-day reality vs. job description

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• Hiring and evaluating

when to hire first marketer startup

When should a startup hire their first marketer? The signals, the mistakes, and the decision framework

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founding marketer interview questions

Founding marketer interview questions: What to ask, what good answers look like, and the red flags

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evaluate first marketing hire

How to evaluate if your first marketing hire is working

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• Getting it done

b2b marketing system from scratch

How to build a B2B marketing system from scratch: The Founding Marketer’s Playbook

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minimum viable marketing stack b2b

The Minimum Viable Marketing stack for B2B startups: Tools, budget, and what to set up first

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Fractional Founding Marketer for seed and Series A B2B startups. Building marketing systems from zero across Europe, and North America.

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