€70K revenue from zero
€70,000 in online revenue in 7 months from a zero baseline. How brand positioning, website architecture, and e-commerce setup created a traceable commercial channel from scratch.
Justine Herlin is a Fractional CMO and Marketing Ops strategist with over a decade of experience scaling impact-driven organizations across Europe, the U.S., LATAM, and Asia. She specializes in building marketing foundations from the ground up, combining strategic clarity, lean systems, and cross-functional execution.
Justine has led growth, brand, and operations initiatives at organizations such as Mantu, Women as One, Climate-KIC, and Seedli. Her work spans sectors including consulting, education, climate innovation, and health equity. With deep experience in martech, CRM, and team building, she helps teams unlock efficiency and scale sustainably.
Originally trained in international business and marketing, Justine thrives at the intersection of structure, storytelling, and strategy. When she’s not streamlining marketing ecosystems, you’ll find her hiking, reading, tending to her garden, or hitting the gym.
Tools, tales, and takeaways worth exploring
€70,000 in online revenue in 7 months from a zero baseline. How brand positioning, website architecture, and e-commerce setup created a traceable commercial channel from scratch.
Manager left week one. 150+ city organisers on 6 continents. Fixed deadline. How a 4-layer communications system delivered a full global rebrand in 30 days alone.
5000€ total budget for a lead gen campaign of 6-8 weeks.
From 500 to 8,000 monthly visitors, 69% SaaS user growth across 10+ countries. How I built the full marketing infrastructure for an early-stage nonprofit from scratch.